Press Releases: To DIY or Not – Part 1

Tools to help you decide

What’s in it for You?

Let’s first presume that as a business owner/operator, artist, organization director or other professional, you want to attract attention for the purpose of achieving a specific objective like more sales, more fans, more gigs, more awareness, or just more of something. As such, press releases can still serve an important role in that quest.

In this writing, you’ll hear how I typically approach the process, but this information can also be helpful to you if you choose to do it yourself. In Part 2, I will provide you with more detailed information on writing and formatting your own press release.